The Ontario Dental Association (ODA) represents 90% of all the dentists in the province. Its mission includes promoting the highest standards of dental care, supporting its diverse membership, and advocating for accessible and sustainable optimal oral health for all Ontarians.

Mashup worked with the ODA to develop a marketing campaign celebrating the organization’s 150th anniversary in 2017. The multimedia campaign included the creation of a series of videos exploring Ontario’s dental history, as well as social media-friendly memes and animated gifs sharing “fun facts” from the history of dentistry. These helped increase awareness of the ODA, its long history, and the vital role it has played in advancing the dental industry in the province.