Necessary Angel Theatre Company sought to increase awareness for their organization and more specifically to promote their performances of A City, a world premiere by Greg MacArthur, and All But Gone: A Beckett Rhapsody, an innovative mixture of four of Beckett’s absurdist short plays and original operatic music.

Mashup worked with Necessary Angel to devise a social media strategy and to create and share various videos featuring the cast and crew involved with the productions, significantly increasing social media awareness and engagement related to both the theatre company and the plays.