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What we do:
Mashup is a collaborative strategic partner and the doorway to expanding your marketing, digital, and creative teams on an as-needed basis with folks who know and love your brand as well as you do.
We specialize in working with clients in financial/professional services, non-profit, technology, and media/music/entertainment/arts industries.
Here's how we can help:
Consulting, advisory, and strategy:
- Audience research and strategy: profiling/segmentation/journey
- Brand strategy and identity
- Communications/crisis
- Content/publishing
- Corporate/social responsibility strategy and communications
- Customer and prospect experience enhancement
- Customer segmentation and targeting
- Data analytics, and reporting (KPIs)
- Digital ecosystem/social strategy/technology implementation
- Email marketing optimization
- Future-proofing
- Internal/board communications and change management strategy
- Long-term marketing planning/strategy/planning/goal-setting
- Market/competitor research and analysis
- Team structure, operations, workflows, etc.
- Teaching, workshops, and facilitation
- Trend analysis and forecasting
Creative Production:
- Audio production (podcasting, voice-over, etc.)
- App/chatbot design and development
- Inclusive design and accessibility
- Big ideas and leading brainstorming/ideation
- Branding identity/hierarchy/visual
- Branded merchandise design
- Content creation
- Copywriting, copyediting, and translation
- Creative direction
- Graphic design, illustration, animation, and motion graphics
- Measurement/data: SEO, UX, and IA
- Naming
- Newsletter/email management
- Print-ready production
- Project management
- Social media and community management
- Videography and photography
- Website planning, design, and development
- XR/VR/AR creative and integration
Digital Services:
- A/B design and testing
- Accessibility design and compliance
- Website maintenance and management:
- Software core updates
- Software plugin updates
- Database optimization
- Enterprise network security
- SEO maintenance
- Cookies/privacy management
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Landing page/design Optimization
- User Experience (UX) Design
How we do it.
You can think of Mashup as the marketing/communications/creative version of a house contractor.
If you were going to re-do the interior of a home, sure you could go and find the electrician, tile guy, windows guy, painting team, kitchen installers, and so on, and hire and manage them all individually, but that would be a recipe for a lot of stress and the potential for things to go pear-shaped very quickly.
Instead, you’d likely seek a contractor to work closely with you to understand your vision for the home and then put together the team to bring it to life, offering you a single point of contact with years of experience and access to the team of niche experts to be brought on at the right time.
You manage the contractor, and the contractor manages everyone else.
Substitute “house contractor” in the description above for expert marketing/communications/creative/brand strategists and the tile, windows, painting, and kitchen vendors for project managers, creative directors, graphic designers, copywriters, web designers/developers, videographers, social/digital experts, AI nerds, SEO obsessives, motion graphics artists, animators, illustrators, audio engineers, and more…and that’s Mashup!
Top-tier strategy and creative output. On time, on budget, on brand. Sound good? Drop us a line!